Advertising Accounts Executive

Advertising accounts executives are involved in devising and coordinating advertising campaigns, which are created to inform consumers of the merits of purchasing particular products or services.


Advertising accounts executives may carry out the following tasks: discuss with clients and other sources the products to be advertised and obtain relevant information from clients, such as product and company details, budget and marketing goals and marketing research; brief other specialists in the agency (such as creative team media planners and researchers) on client requirements, to develop the details of a campaign; present draft campaign suggestions to clients along with a summary of the expenditure involved and negotiate and arrange for modifications if required; supervise and coordinate the work of the relevant production departments so that the campaign is developed as planned to meet deadlines and budget requirements; liaise with the client throughout the project and deal with problems as they arise; and assist the client with marketing strategies.

Advertising accounts executives usually work as part of a team. They work in close consultation with their clients. Their work is usually carried out under pressure created by the need to compete for clients’ accounts and meet their requirements within strict deadlines.

Work is usually confined to metropolitan areas, as the advertising and promotions industry must have direct access to the major business districts, associated industry groups and media.


How to Enter

Schooling & School Subjects


  • National Senior Certificate meeting degree requirements for a degree course

  • National Senior Certificate meeting diploma requirements for a diploma course


Each institution has its own entry requirements.



What to Study

University: Accounts executives usually have at least a Bdegree in Art, Psychology and/or Economics and Marketing

Diploma: Private: The AAA School of Advertising, and Vega School of Brand Advertising, for example, offer a full basic advertising diploma and a range of specialisation options combining all the latest theory with on-going practical assignments.

Except for educational training, almost all other practical training is usually obtained in-service with an advertising agency or similar organisation.


Employment


  • advertising agencies

  • in-house marketing departments of large firms

  • production companies

  • design studios

  • research companies

  • media owners, i.e. radio stations, newspapers, etc..

  • self employment - with the necessary knowledge and experience, you can work on your own


Further Information

The Advertising Standards Authority (ASA)
P O Box 41555
Craighall, 2024
Willowview
Burnside Island Office Park
410 Jan Smuts Avenue
Craighall Park
Tel: (011) 781-2006 Fax: (011) 781-1616
www.asasa.org.za

Media Skills for Africa
Tel: (056) 818-1814
www.editorial.co.za

Association of Advertising Agencies
P O Box 2289
Parklands, 2121
1st Floor Bond Street Centre
Corner Bram Fischer Drive & Bond Street
Kensington B
Randburg
Tel: (011) 781-2772 Fax: (011) 781-2797
www.acasa.co.za


Getting Started


  • arrange to meet an advertising accounts executive and people in advertising agencies and speak to them about the possibilities in this career

  • try and arrange to spend a day or two, at least, in an advertising studio to observe an accounts executive at work


Programmes by Study Institutions


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