Telemarketers are telephone marketing agents who sell to customers on behalf of the companies they work for. They are in contact with customers by telephone to market products, provide information or to address queries.
Through advances in technology, telemarketers are not restricted to the telephone but also use email, SMS messaging, fax and mail as ways of communicating with customers.
The job demands strong interpersonal and customer service skills since a telemarketer is often a customer’s first point of contact with a company. Higher standards are required from call centre staff in some fields of work, where technical and linguistic skills are more important.
A telemarketer’s role and day-to-day responsibilities depend on the particular industry in which they work and the type of call they make.
Their work may involve:
Schooling & School Subjects
Grade 10 Certificate.
Employers prefer a National Senior Certificate.
Although some positions may require previous industry, office, or customer service experience, many customer service jobs are entry level. Customer service jobs are often good introductory positions into a company or an industry. In some cases, experienced workers can move up within the company into supervisory or managerial positions or they may move into areas such as product development, in which they can use their knowledge to improve products and services.
Because of a constant need to update skills and knowledge, most customer service representatives continue to receive instruction and training throughout their career. This is particularly true of workers in industries such as banking, in which regulations and products are continually changing.
Telemarketing jobs are often good introductory positions into a company or an industry. Telemarketers are employed by: