Sales Representative

Sales representatives introduce the public or buyers to products or services and try to create an interest, which would lead to the placement of orders for the products or the utilisation of the company's services.

Sales representatives use samples and brochures to introduce the wares and services, explain their use and benefits, and answer questions with regard to the product and service on offer. They do not merely act as vendors, but are in fact companies’ ambassadors. It is their job to explain the sales policies, attitudes, aims and intentions of the firm.

Sales representatives are also liaison officers between a firm and it’s clients. A client can be anyone from an attorney to a mechanic. Sales representatives need to visit clients regularly to maintain a good rapport and positive attitude. It is therefore expected in some organisations that sales representatives will travel extensively. Companies usually provide sales representatives with vehicles or transport allowances to cover travelling expenses. Some reps may visit clients on foot or make use of public transport within the perimeters of large cities.


  • retail stores

  • manufacturing firms

  • large and small businesses

  • wholesalers of such items as pharmaceuticals, cosmetics, clothing, cleaning agents, kitchenware and foodstuffs

Getting Started

  • volunteer to help out at church and community functions, such as jumble sales

  • try to get vacation work as a shop assistant

  • speak to a sales representative about the work


Abm University College, Academic City College, Accra, Adventist University of Central Africa, Africa University, Bindura University of Science Education, Bluecrest College (formerly Niit Ghana College), Boland TVET College, Boston City Campus & Business College, Cape Peninsula University of Technology, Capricorn TVET College, Catholic Institute of Business and Technology, Central Johannesburg TVET College, Central University of Technology, Centurion Academy, Chinhoyi University of Technology, Coastal KZN TVET College, College of Cape Town , College of Intergrated Healthcare, CTI Education Group, CTU, Damelin, Dedan Kimathi University of Technology, Dominion University College, Durban University of Technology , Durbanville College, Eastcape Midlands TVET College, Ekurhuleni East TVET College, Ekurhuleni West TVET College, Evangelical Presbyterian University College, Flavius Mareka TVET College, Fountainhead Christian College, Gert Sibande TVET College, Ghana Technology University College, Goldfields TVET College, Helderberg College NPC, Heritage Christian College, ICESA City Campus, IMM Graduate School of Marketing, Imperial School Of Business and Science, Ingwe TVET College, International University of Management, Jomo Kenyatta University of Agriculture and Technology, KCA University, Kenya Highlands Evangelical University, Kenyatta University, Kepler Kigali, Kibabii University, King Hintsa TVET College, King Sabata TVET College, Letaba TVET College, Lyceum College, Majuba TVET College, Maluti TVET College, Management College of Southern Africa (MANCOSA), Mangosuthu University of Technology, Mega Size College, Meritorious Biz Tech College, Meru University of Science and Technology, Middlesex University Mauritius, Mopani South East TVET College, Motheo TVET College, Mount Kenya University, National University of Lesotho, National University of Science & Technology, Nelson Mandela Metropolitan University, Northern Cape Urban TVET College, Northlink College, Open University of Tanzania, Port Elizabeth TVET College, Rongo University College, Rosebank College, Scott Christian University, Sedibeng TVET College, Sekhukhune TVET College, Solusi University, South Cape TVET College, South West Gauteng TVET College, St Paul's University, St. Augustine University of Tanzania, Thekwini TVET College, Tshwane North TVET College, Tshwane South TVET College, Tshwane University of Technology, Umgungundlovu TVET College, Université des Mascareignes, University of Botswana, University of Dar Es Salaam, University of Fort Hare, University of Johannesburg, University of Kigali, University of Tourism, Technology and Business Studies, Vaal University of Technology, Varsity College, Vuselela TVET College, Waterberg TVET College, Western TVET College, Zetech University

Related Occupations