Sales Manager

Sales managers organize and monitor marketing and distribution strategies. The work includes the supervision of the sales staff and the development of sales programmes designed to introduce prospective customers to new products and services.

Sales managers are also responsible for reviewing market trends and evaluating sales. Sales management may include the development of a network of dealers that sell a product in the field.

It is important that the sales manager leads by example in providing excellent service to clients and the public at large. Poor service can lead to a decline in profit for the company. The sales manager must provide the sales staff with the best training and information on sales strategies. In bigger companies there may be more than one manager and every manager may be responsible for a separate department.

Sales managers usually work in business offices that are clean, pleasant and well lit. Some areas of specialisation include: automotive sales; wholesale sales; real estate sales; advertising and marketing.


  • wholesale and retail stores

  • manufacturing firms

  • large and small businesses

  • self-employment, with enough experience, initiative and capital, can start own business

Getting Started

  • try to obtain vacation or part-time work as a shop assistant or a salesperson

  • arrange to speak to sales managers about this type of career and ask to observe them


Abm University College, Academic City College, Accra, Adventist University of Central Africa, Africa Renewal University, Africa University, Akilah Institute for Women, All Saints University Lango, Alliance International University, BA ISAGO University College, Bindura University of Science Education, Bishop Stuart Universities, Bluecrest College (formerly Niit Ghana College), Boland TVET College, Boston City Campus & Business College, Botswana College of Distance and Open Learning, Cape Peninsula University of Technology, Capricorn TVET College, Catholic Institute of Business and Technology, Central Johannesburg TVET College, Central University of Technology, Centurion Academy, Chinhoyi University of Technology, Coastal KZN TVET College, College of Cape Town , College of Intergrated Healthcare, Damelin, Dedan Kimathi University of Technology, Dominion University College, Durban University of Technology , Durbanville College, Eastcape Midlands TVET College, Ekurhuleni East TVET College, Ekurhuleni West TVET College, Evangelical Presbyterian University College, Flavius Mareka TVET College, Fountainhead Christian College, Gaborone Academy of Education, Gaborone University College of Law and Professional Studies, Gert Sibande TVET College, Ghana Technology University College, Gideon Roberts University, Goldfields TVET College, Great Lakes Regional University, Harare Institute of Technology, Helderberg College NPC, Heritage Christian College, ICESA City Campus, IMM Graduate School of Marketing, Imperial School Of Business and Science, Ingwe TVET College, Institute of Applied Sciences, Institute of Development Management, Institute of Information Technology (IIT), Integrated Polytechnic Regional Centre (East), International University of Management, Jomo Kenyatta University of Agriculture and Technology, Jomo Kenyatta University of Agriculture and Technology (Tanzania), KCA University, Kenneth Kaunda Metropolitan University, Kenya Highlands Evangelical University, Kenyatta University, Kepler Kigali, Kibabii University, King Hintsa TVET College, King Sabata TVET College, Labour College of East Africa, Letaba TVET College, Limkokwing University of Creative Technology, Livingston International University of Tourism, Lyceum College, Majuba TVET College, Maluti TVET College, Management College of Southern Africa (MANCOSA), Mangosuthu University of Technology, Mega Size College, Meritorious Biz Tech College, Meru University of Science and Technology, Middlesex University Mauritius, Monash South Africa, Mopani South East TVET College, Motheo TVET College, Mount Kenya University, National University of Lesotho, National University of Science & Technology, Nelson Mandela Metropolitan University, Northern Cape Urban TVET College, Northlink College, North-West University, Open University of Tanzania, Pearson Institute of Higher Education, Port Elizabeth TVET College, Red and Yellow School of Logic and Magic, Regenesys Management, Regent Business School, Rongo University College, Rosebank College, Scott Christian University, Sedibeng TVET College, Sekhukhune TVET College, Sol Plaatjies University, Solusi University, South Cape TVET College, South West Gauteng TVET College, St Paul's University, St. Augustine University of Tanzania, The Copperbelt University, Thekwini TVET College, Tshwane North TVET College, Tshwane South TVET College, Tshwane University of Technology, Uganda Catholic Management and Training Institute, Umgungundlovu TVET College, Université des Mascareignes, University for Development Studies, University of Botswana, University of Dar Es Salaam, University of Education Winneba, University of Fort Hare, University of Johannesburg, University of Kigali, University of Lusaka, University of Malawi (The Polytechnic), University of Pretoria, University of Stellenbosch, University of Technology and Arts of Byumba, University of the Free State, University of Tourism, Technology and Business Studies, Vaal University of Technology, Valley View University, Varsity College, Vuselela TVET College, Waterberg TVET College, Western TVET College, Zetech University

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