Marketing and Communications Specialist

Marketing and communications or specialists or strategists, develop marketing and communication strategies and implementation plans and advise executives on the implications of their policies, programmes and practices.

They act as a link between any company and its stakeholders e.g. customers. A marketing and communications specialist deals with all promotional aspects of the company for which they work and liaise with media and communication agencies and companies to portray the correct image. They are responsible for adhering to budgets and enhancing and promoting the company’s image, products and services effectively.

They need to collaborate with clients and partners .to develop successful communication strategies and plans, follow industry and financial trends in assessing the impact of communication plans, and make sure that projects follow guidelines and are delivered on time and within budget.

Marketing and communications specialists manage and coordinate creative departments to develop creative ideas, tools and campaigns. They also assist with the development of presentations and company information for print and electronic media and the generation of new ways of ensuring that their stakeholders are aware of their brand and use their products and services.

They draft promotional content for employees in organisations, radio, newspapers, magazines websites etc and ensure that communication campaigns are in line with the company’s or their client’s brand.

Other tasks are to produce statistics write and present regular, supervise and assess the success of marketing and communication campaigns and report back on these to management regularly.

Marketing and communications specialists work from their own offices within marketing, advertising and communication agencies, companies and some run their own consultancies. They are involved in a great deal of management and teamwork, often in boardrooms but will also need to travel extensively, maintaining contact between clients and suppliers, e.g. media houses, advertising agencies and print companies.


  • advertising agencies

  • corporate companies

  • firms marketing consumer goods

  • manufacturing companies

  • government departments

  • specialist communication agencies

  • entrepreneurs or self-employed consultants, with the necessary experience, can operate on a freelance or contractual basis


AAA School of Advertising, Abm University College, Academic City College, Accra, Accra Polytechnic, Adventist University of Central Africa, Africa Digital Media Institute, African University College of Communications, Akilah Institute for Women, Archbishop James University College, BA ISAGO University College, Bindura University of Science Education, Bluecrest College (formerly Niit Ghana College), Boland TVET College, Boston City Campus & Business College, Catholic Institute of Business and Technology, Centurion Academy, Chinhoyi University of Technology, Christian Service University College, Coastal KZN TVET College, College of Intergrated Healthcare, CTU, Damelin, Dominion University College, Durbanville College, Eastcape Midlands TVET College, Ed-U City Campus, Evangelical Presbyterian University College, Fountainhead Christian College, Garden City University College, Ghana Baptist University College, Ghana Christian University College, Ghana Institute of Management and Public Administration, Ghana Technology University College, Helderberg College NPC, Heritage Christian College, ICESA City Campus, IMM Graduate School of Marketing, Imperial School Of Business and Science, Institute of Applied Sciences, Institute of Development Management, Integrated Polytechnic Regional Centre (East), Integrated Polytechnic Regional Centre (South), International School of Business and Technology (Isbat), International University of Management, Jomo Kenyatta University of Agriculture and Technology, KAAF University College, KCA University, Kenya Highlands Evangelical University, Kenyatta University, Kepler Kigali, Kibabii University, Kibogora Polytechnic, Knutsford University College, Koforidua Polytechnic, Kumasi Polytechnic, Kwame Nkrumah University, Kwame Nkrumah University of Science & Technology, Livingston International University of Tourism, Livingstone International University, Lyceum College, Management College of Southern Africa (MANCOSA), Management University of Africa, Marian University College, Mega Size College, Meritorious Biz Tech College, Methodist University College Ghana, Middlesex University Mauritius, Moi University, Monash South Africa, Motheo TVET College, Mount Kenya University, Mulungushi University, Mzuzu University, Namibia University of Science and Technology, National University of Lesotho, National University of Science & Technology, Nelson Mandela Metropolitan University, North-West University, Open University of Tanzania, Pan Africa Christian University, Pearson Institute of Higher Education, Pentecost University College, Presbyterian University College, Prestige Academy, Red and Yellow School of Logic and Magic, Rongo University College, Rosebank College, Scott Christian University, Solusi University, South Eastern Kenya University, St Paul's University, St. Augustine University of Tanzania, Stefano Moshi Memorial University College, Tangaza University College, Triumphant College, Tshwane University of Technology, Uganda Technology and Management University, Université des Mascareignes, University for Development Studies, University of Africa, University of Botswana, University of Cape Town, University of Dar Es Salaam, University of Johannesburg, University of Kabianga, University of Kigali, University of Nairobi, University of Namibia, University of Pretoria, University of Professional Studies (Upsa), University of South Africa, University of Stellenbosch, University of Technology and Arts of Byumba, University of Technology Mauritius, University of the Free State, University of the Witwatersrand, University of Tourism, Technology and Business Studies, University of Zambia, Vaal University of Technology, Varsity College, Vega School of Brand Communications, Zenith University College, Zimbabwe Open University

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