Digital designer’s combine creativity with technical skills to produce visual material for various electronic media, such as websites, computer games, movies and virtual reality programmes. Digital designers create, illustrate and manipulate digital images using special software. In addition, and depending on their skill level, they create 2- or 3-D graphics that in most instances include animations.
Digital media designers create digital graphics for websites, create email marketing materials, or produce digital magazines and e-books. Digital designers work with web designers and web developers to ensure that the users are easily able to navigate media interfaces. Their designs must be easy to understand, simple to use and usable across a variety of screen sizes. Digital designers need to consider many factors in the design process including, the human factor, accessibility to the technology and as well as systems performance.
Digital designers interested in 2 and 3-dimensional design may develop skills in Computer Assister Drawing (CAD) and 3D design and modelling. 3D modelling is a technique used to produce a digital representation of an object on screen which can be fully animated. 3D modelling techniques are used in video games as well as movies. The advent of 3D printing has further increased the potential work opportunities for digital designers as Computer Assister Drawing (CAD) becomes a highly sought-after skill.
Digital designers may do the following tasks:
Degree: The BA (Fine Arts) is offered at most universities. The duration of the course is 4 years of full-time study.
The University of the Witwatersrand offer a BA Digital Arts degree for students interested in game graphics and animation, narrative, and character design. This is a 4-year professional degree.
Diploma: N.Dip: Graphic Design. The duration of the course is 3 years, and it includes specific training in advertising campaigns and design for corporate image - CUT, CPUT, DUT, TUT, NMMU, VUT.
Various private colleges, also offer Graphic Design Diplomas.