Copywriters use their creative writing skills to persuade a defined target consumer to buy an advertised product.

A copywriter writes advertisements and scripts for TV, film and radio commercials and thinks up ideas for complete advertising campaigns in all media. They gather information about the product or service and its potential customers.

Once the objectives of a particular assignment have been determined, the copy-writer and the art director team up to think out and design a campaign and decide how best the campaign objectives can be achieved by communicating this particular campaign persuasively to the target market. They may consult other advertising agency specialists and the client.

The copywriter also writes all types of promotional or informational booklets, sales promotional materials or merchandising campaign materials.


  • advertising agencies

  • advertisers such as department stores

  • the media (radio, television, newspapers and magazines)

  • professional and trade organisations

Getting Started

  • try to obtain vacation work in a company employing copywriters

  • make an appointment to speak to a copywriter


AAA School of Advertising, Archbishop James University College, Boston City Campus & Business College, Catholic Institute of Kabgayi, Cavendish University, Central University of Technology, Centre for Training and Projects Development (CTPD), City Varsity, Damelin, Daystar University, Egerton University, Gideon Roberts University, Great Zimbabwe University, Gretsa University, Helderberg College NPC, Ibanda University, ICESA City Campus, Institute of Information Technology (IIT), Integrated Polytechnic Regional Centre, International Leadership University, Jomo Kenyatta University of Agriculture and Technology, Kampala Institute of Vocational Training and Business Studies, Kenya Methodist University, Kenyatta University, Kibabii University, Kibogora Polytechnic, Kwame Nkrumah University, Kwame Nkrumah University of Science & Technology, Laikipia University, Lesotho College of Education, Limkokwing University of Creative Technology, Lukenya University, Machakos University College, Mahatma Gandhi Institute and Rabindranath Tagore Institute, Makerere University, Marian University College, Marist International University College, Masinde Muliro University of Science and Technology, Methodist University College Ghana, Moi University, Mount Kenya University, Multimedia University of Kenya, Namibia University of Science and Technology, National University of Lesotho, Nelson Mandela University, Open University of Tanzania, Pearson Institute of Higher Education, Presbyterian University College, Presbyterian University of East Africa, Pwani University College, Red and Yellow School of Logic and Magic, Riara University, Rongo University College, Rosebank College, Rusangu University, Sokoine University of Agriculture, Solusi University, South Eastern Kenya University, St Paul's University, St. Augustine University of Tanzania, Stefano Moshi Memorial University College, Strathmore University, Tangaza University College, Technical University of Mombasa, Triumphant College, Tshwane University of Technology, Tumaini University Makumira, United States International University, University of Botswana, University of Cape Coast, University of Dar Es Salaam, University of Eastern Africa Baraton, University of Education Winneba, University of Ghana, University of Iringa, University of Johannesburg, University of Malawi (The Polytechnic), University of Mauritius, University of Nairobi, University of Namibia, University of Pretoria, University of Rwanda, University of South Africa, University of Stellenbosch, University of Swaziland, University of the Free State, Varsity College, Vega School of Brand Communications, Victoria University, Zimbabwe Open University

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