Branch Manager

Branch managers exercise total responsibility for developing a business operation that increases sales, business profitability, market share and customer and employee satisfaction by directing, coordinating and monitoring all sales, branch operations and personnel development activities. There are usually excellent prospects to move into higher positions within the organisation.

With the right education, skills and experience, there are abundant opportunities in the field of branch management. Branch managers plan, organise, coordinate and control branch stores or supermarkets.  They work in an office for part of the day where they plan the activities of the store and see to the administrative duties, but they also move through the store to attend to matters that need their attention, and communicate with their staff and the clients in the store.  They are in charge of the administration, price-fixing, ordering and rotation of stock.  They must ensure that the store's budget tallies with the one set up by the store's head office, and that the store shows a profit.  They need to also control theft and breakage. 

Branch managers also need to interpret research results with regard to productivity and personnel performance, motivation of staff, staff registers, medical and pension benefits and the payment of wages.  They are also responsible for the selection, appointment and training of staff members.

A branch manager needs strong people management skills and the ability to develop a team. Customer service and business development skills are also imperative. The size of the business usually determines the responsibilities of a branch manager, but the branch manager is normally responsible for all aspects of the branch, from security issues to dealing with dissatisfied clients.

A branch manager is sometimes also referred to as a store manager or simply as the manager. This is a middle management position that entails far more than managing a retail operation. It involves managing the entire store, from the receiving of goods / merchandise to customer service.  If there is a problem, it will require the attention of the branch manager.

The first and foremost aim is to ensure that customers are served efficiently and are satisfied at all times. All the departments in the store must be integrated so that they run efficiently and interdependently.  The job usually also entails ensuring that the head office’s strategy is implemented in the store.


  • business and industry

  • financial institutions

Getting Started

  • speak to a branch manager about this career and ask if you can observe him/her at work

  • try to obtain vacation or part-time work as a shop assistant in such a store


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Destiny International Business Institute, DMI-St.Eugene University, Durban Computer College, Eastcape Midlands TVET College, Egerton University, Ehlanzeni TVET College, Ekurhuleni East TVET College, Ekurhuleni West TVET College, Embu University College, Esayidi TVET College, False Bay College, Flavius Mareka TVET College, Gaborone Academy of Education, Gert Sibande TVET College, Goldfields TVET College, Great Zimbabwe University, Greenlight University, Gretsa University, Helderberg College NPC, ICESA City Campus, Imperial School Of Business and Science, Ingwe TVET College, Institute of Applied Sciences, Institute of Development Management, International University of Management, Jomo Kenyatta University of Agriculture and Technology, Jomo Kenyatta University of Agriculture and Technology (Tanzania), Kabarak University, Kaimosi Friends University College, Karatina University, KCA University, Kenneth Kaunda Metropolitan University, Kenya Highlands Evangelical University, Kenya Methodist University, Kenyatta University, Kepler Kigali, Kibabii University, Kigali Independent University, King Sabata TVET College, Kirinyaga University College, Kiriri Women's University of Science and Technology, Kisii University, Kyambogo University, Laikipia University, Letaba TVET College, Limkokwing University of Creative Technology, Lira University, Lovedale Public TVET College, Lukenya University, Lyceum College, Maasai Mara University, Machakos University College, Majuba TVET College, Makerere University, Maluti TVET College, Management College of Southern Africa (MANCOSA), Management University of Africa, Marian University College, Marist International University College, Maseno University, Masinde Muliro University of Science and Technology, Mauritius Institute of Training and Development, Meritorious Biz Tech College, Meru University of Science and Technology, Milpark Education, Mnambithi TVET College, Moi University, Monash South Africa, Monitronic Success College, Mopani South 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University of Mauritius, University of Nairobi, University of Namibia, University of Pretoria, University of Rwanda, University of Stellenbosch, University of Swaziland, University of Technology and Arts of Byumba, University of Technology Mauritius, University of the Free State, University of Tourism, Technology and Business Studies, Varsity College, Vuselela TVET College, Waterberg TVET College, Web-Info-Net Institute of Technology, West Coast TVET College, YMCA Comprehensive Institute, Zambia Catholic University, Zambian Open University, Zetech University, Zimbabwe Open University

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