Advertising Accounts Executive

Advertising accounts executives are involved in devising and coordinating advertising campaigns, which are created to inform consumers of the merits of purchasing particular products or services.


Advertising accounts executives may carry out the following tasks: discuss with clients and other sources the products to be advertised and obtain relevant information from clients, such as product and company details, budget and marketing goals and marketing research; brief other specialists in the agency (such as creative team media planners and researchers) on client requirements, to develop the details of a campaign; present draft campaign suggestions to clients along with a summary of the expenditure involved and negotiate and arrange for modifications if required; supervise and coordinate the work of the relevant production departments so that the campaign is developed as planned to meet deadlines and budget requirements; liaise with the client throughout the project and deal with problems as they arise; and assist the client with marketing strategies.

Advertising accounts executives usually work as part of a team. They work in close consultation with their clients. Their work is usually carried out under pressure created by the need to compete for clients’ accounts and meet their requirements within strict deadlines.

Work is usually confined to metropolitan areas, as the advertising and promotions industry must have direct access to the major business districts, associated industry groups and media.


Personal Requirements

  • creative ability
  • imagination
  • very good people and communication skills
  • organisational ability
  • ability to work under pressure
  • analytical skills
  • be very alert as to developments in the advertising field


How to Enter

Schooling & School Subjects

  • National Senior Certificate meeting degree requirements for a degree course
  • National Senior Certificate meeting diploma requirements for a diploma course
Each institution has its own entry requirements.



What to Study

University: Accounts executives usually have at least a Bdegree in Art, Psychology and/or Economics and Marketing

Diploma: Private: The AAA School of Advertising, and Vega School of Brand Advertising, for example, offer a full basic advertising diploma and a range of specialisation options combining all the latest theory with on-going practical assignments.

Except for educational training, almost all other practical training is usually obtained in-service with an advertising agency or similar organisation.


Employment

  • advertising agencies
  • in-house marketing departments of large firms
  • production companies
  • design studios
  • research companies
  • media owners, i.e. radio stations, newspapers, etc..
  • self employment - with the necessary knowledge and experience, you can work on your own


Further Information

The Advertising Standards Authority (ASA)
Willowview, Burnside Island Office Park 
410 Jan Smuts Avenue
Craighall Park 
Tel: (011) 781-2006
www.asasa.org.za

Media Skills for Africa
P.O. Box 289, Parys, 9585, 
Free State, South Africa
Tel: 084 245 2490
www.editorial.co.za

Association of Advertising Agencies
ACA House
The Braes Office Park
cnr William Nicol Drive & Bryanston Drive
Bryanston
Johannesburg
Tel: (011) 781 2772
www.acasa.co.za


Getting Started

  • arrange to meet an advertising accounts executive and people in advertising agencies and speak to them about the possibilities in this career
  • try and arrange to spend a day or two, at least, in an advertising studio to observe an accounts executive at work


Programmes by Study Institutions

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