Florists create and sell floral and plant arrangements to meet customers' needs. They need to know the names of flowers, how long they last and the growing requirements of plants.
Florists consult with individuals about planning weddings, parties and special events. They advise customers on the care of flowers and plants and may work from orders which specify exact colour, flower type and price.
Depending on the size of the shop, florists may also sell items in stock, take and forward orders, carry out clerical and book-keeping tasks and prepare accessories for the coming season. Some florists manage their own shops.
Florists are also responsible for the delivery of flower arrangements or bouquets and must ensure that deliveries are made to the right customers at the right times. They can also arrange to receive and send floral orders worldwide.
Florists must also ensure that their shops have sufficient stock of items such as pots, ribbons, oasis material, baskets, ornaments and cards. A variety of pottery, pots and glass vases need to be available for special orders.